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All this week we'll be sharing information about the color trends for 2017.
One of my favorites--one I've used increasingly over the last year or two--is the combination of black and white with a pop of color. Today, I'm sharing a project that features black and white, along with my all time favorite color, that also happens to be the Pantone Color of the Year 2017: GREENERY
I created a Pinterest board that has some examples of this color trend, which you can view here: Black & White + Greenery Pinterest Board
As you can see on my finished project, while the dominant third color is greenery, I also interjected a little yellow/citron, hints of teal, and a few touches of orange red.
While considered a neutral, greenery conveys a sense of nature and is symbolic of growth, good health and "freshness". Depending on the hue, it can be energetic or calming and soothing and can be partnered with virtually any other color quite successfully!
Black and white, also neutrals, can bring other colors into the forefront, enhancing their vibrancy and visual presence in a unique way. Here are some of my favorite tips for incorporating black and white with a pop of color:
- Black and white patterned paper with geometric designs give other colors a bold, modern look.
- Depending on the scale/size of the black and white pattern, I tend to get the best results by using it on a small scale to enhance a focal image, or I let it take center stage while other images/accent colors remain minimized.
- White embossing a sentiment on a rich black card stock can prevent it from getting lost on the layout--which can happen, even if there is a lot of white space in the design.
- On today's project, you may have noticed that I added a white panel underneath the die cut; the black and white pattern of the background stamp is very bold--it was overwhelming the watercolored die cut leaves and flowers. Adding the white panel reduced the visual static, so neither has to compete with the other for the eye's attention.
Do you use a lot of black and white in your card designs? What are some of your favorite ways to use these colors?
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